S t r a t e g i c   M a r k e t i n g   C o n s u l t a n t

Ground-Breaking, Game-Changing Expertise.

"Harold's Career Has Been Marked
With Dedication, Hard Work And
High-Quality Performance."


Dynamic, results-oriented CMTO with over 30 years' experience in creating corporate strategy transformations by leveraging digital tactics. Combines organizational leadership, industry analysis and project management abilities to achieve positive revenue gains.
Strong track record of consistent business development resulting in
increased shareholder value and increased corporate assets
through digital strategies.
Outstanding record of contributing to significant sales and revenue growth
through traditional sales channels and newer, value-add internet
Expert at identifying and executing traditional and internet/intranet
strategies including e-commerce, social media, SEO and CRM.
Multi-lingual with excellent capacity to work in and understand diverse
cultures; extremely well traveled in the Americas, Europe and Asia.
Superior leadership, team building and motivational abilities.
Solutions-oriented, possessing excellent decision-making skills.
FireWolf New, York, NY (2006-2014) Web Marketing & Technology Agency
Board Member (former President and CEO)
Developed branding, product portfolio and sales strategy to target CEOs & CMTOs.
Defined short and long-term business and sales strategy for rapid growth; developed product
line platform; achieved proof of business plan through franchise concept.
Managed specific showcase clients to create accelerated growth plan through enhanced
strategy, sales, product innovation and digital marketing platform including
www.completepayroll.com, www.lifebankusa.com, www.foundationsllc.com, www.uni-ter.com
Core business interests sold, transition completed on April 30, 2014.
NTT/Verio Denver, CO (2002 to 2006)World's Largest & Most Profitable Telco/IP Provider
Vice President, Global Corporate Marketing & eBusiness
Launched $100M eBusiness channel unit to displace traditional high-cost direct sales channel.
Defined worldwide industry and vertical market sizing, customer/prospect profiles, product
management, market trends, customer loyalty and corporate brand strategy.
Managed product marketing and launch strategy; brand identity, advertising, web, PR, research,
tradeshows/events, interactive/digital media and collaterals departments.
Worldwide NTT digital marketing and website responsibility.
Reduced expenses by 30%; developed website revenue stream; achieved 15% productivity increa
and reduced media costs by 25%.
Member of Senior Leadership Team.
EarthWeb (DICE Inc.) New York, NY (1999 to 2002)
Vice President, Chief Marketing Officer (July 1999 – January 2002)
Defined marketplace and customer/stakeholder needs for corporate, marketing, brand and
business unit/product positions.
Developed EarthWeb's Customer Relationship Management program and all associated
customer affinity programs; implemented a Siebel system.
Managed all corporate and integrated communications including corporate advertising, viral
marketing and SEO tactics internationally and domestically, for all channels.
Generated media excitement in the marketplace globally and locally, to create memorable new
product launches and create brand maintenance.
Together with the President/CEO,CFO and Finance, managed all communications to
dramatically increase the stock valuation, in concert with management's goals.
Implemented strategic and tactical PR& IR initiatives: corporate, business & trade.
Member, Executive Management Team.
NEC Chicago, IL (1996 to 1999) $1B Computer Peripherals Subsidiary
Vice President, Corporate Marketing & Communications:
Implemented website inter/intra strategy and tactical initiatives.
Created e-commerce sales channel and managed sales support.
Developed product launch strategy; managed brand identity, advertising, web, PR,
tradeshows/events, interactive media and collaterals.
$100 M budget responsibility with 20-member staff.
Reduced communications spend by 15%; negotiated 11% agency comp; net media.
Member, Executive Management Team: achieved $30M cost reduction, completed subsidiary
divestiture & returned company to profitable position.
Xerox Corporation Stamford, CT (1993-1996)
Manager, Strategic Marketing & Communications
Co-developed The Document Company brand position and identity.
Xerox Corporation Rochester, NY (1993-1995)
Manager, Worldwide Strategic Marketing
Managed worldwide brand identity and communications for Production Systems Group (DocuTech)
global advertising, trade events. PR, collaterals and a/v.
Responsible for DocuColor product launch ($500M revenues).
Developed DocuColor, DocuWorld and Open Document Services brands.
The Idea Factory Rochester, NY (1978-1993)
President/Director of Marketing
Managed business-to-business agency ($25M capitalized billings)
Sales promotion, direct marketing and advertising including: Xerox Brother Dominic Engineering
Systems Campaign; Kodak Bill Cosby Sales Promotion Campaign; Harris Corp/Scientific Calculations
Ad Campaign and Westvaco Celesta Paper Launch
Industry Analysts (1972-1978)
Research Analyst
Tracked and reported computer and reprographics industries; developed Wall Street research.
Rochester Institute of Technology, BS: Business Administration
Completion of BS requirements in 3 years
Outstanding Alumnus, College of Business
Foreign Languages
German (fluent); French & Japanese (basic)
Board of Directors: Ryan White Foundation; Camp Good Days For Children with Cancer; American
Heart Association (past member); Geva Theatre (past member).
Norman Lorentz, White House CTO)
Robert Fisak, Retired Secret Service Agent
Len Vickers, Former GE & Xerox SVP
Howard Relin, Former District Attorney
Honorable Charles Siragusa, Federal Court Justice
Ziff Davis Smart Reseller "Smart 50" Award; Harvey Study Best Sales Results; Icon Best Ad
Campaign of the Year; Copy Chasers Award; Champion Best Design